Target Audience

The core target audience for this film is males aged 12-30. However the UK market has also been targeted as a whole in order to maximise box office takings. the target audience has spread out to families, girls and adults.

The core audience was targeted through the use of intense action and gun porn in it's production, online marketing campaigns and a cleverly timed release to coincide with the beginning of school holidays.

The secondary audiences were then targeted through the use of mainstream media such as television and the press. A female figure played a big part in the film to target female audiences and Leona Lewis recorded the soundtrack to target younger girls. The film was rated a 12A so it could be viewed by all age groups except very young children. Cross media convergence, such as the facebook page, has provided a massive global reach for this film and synergy with global companies, such as their links with LG and Coke Zero, has had the same effect.

Posted by Tom P and Hugh