Exhibition

Avatar was released worldwide on december 18th, showing in a huge 507 cinemas in the UK. Having such a large cinema release made it possible for almost anyone in Britain to see the film as most of the audience would not have to travel far to see it, which may have attracted people that wouldn't of necessarily gone had it not been showing in the cinema closest to them.

The 18th December was the day that most schools around the country broke up for christmas, which would attract many more school kids - a large bulk of the target audience - to see the film than it would have done had it opened during schooltime. It also meant that families could go to see the during the week running up to christmas had they not seen it on the opening weekend, when previously the kids would have had school the next day and couldn't have gone.

It was released in both 2D and 3D, offering the audience a cheaper option if they wanted it, although afterwards they may have wanted to see it in 3D, so they would go to watch it again. The film was also released in the IMAX, offering audiences the ultimate viewing experience, and the IMAX London was booked out until early February even before the release date.

posted by Hugh