Has Avatar been a success?

Avatar is said to be the most expensive film ever to make and there is no denying that James Cameron has managed to create something spectacular and revolutionary. But has it succeeded in the market place?

The film was a huge success, taking $27m on its opening day, the second largest ever december opening, behind I am Legend. It took an estimated $232m on its opening weekend, the most successful non franchise, non sequel, and original film ever. It has now grossed over $1.1bn, making it the second highest grossing film ever, behind Titanic (1997, also by James Cameron), which grossed over $1.8bn. It is rumoured to be nominated for up to nine oscars including best picture and best director.

The audience on the whole have loved the film with people who never visit the cinema making the trip to go and see it! Lots have people have seen it multiple times, and I think that it is the spectacle that get people going to see what all the fuss is about. Filmed with revolutionary motion capture technology, Cameron has pushed the boundaries of what is possible and people want to be part of this new age of 3D. Cameron says 'we've only just touched on the surface on what is possible here', and with the success of Avatar we should expect a lot more movies to be pushing the boundaries of technology and 3D to become much more widely used.

I think that Avatar definately lived up to all the hype, with James Cameron showcasing a visualy stunning creation which will certainly revolutionise the way we watch films. We are still unsure whether there will be a sequel to Avatar, but Cameron says he has a storyline for another two movies already.

Posted by Tom A and Hugh